Case Study Carosell e-commerce platform website
My role
UX/UI designer leading the project
I focused on conducting user research, which involved comparing competitive analysis, wireframing, and mock up to enhance the features on the website.
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Problem statement
In the world of the internet, user experiences have become increasingly important.
However, where there is profit to be made, scams tend to proliferate.
These scams can take various forms, including fake accounts, financial losses,
and breaches of privacy. Unfortunately, trust between users has weakened compared to the past.
Goal
The main goal of this project is to improve the safety of the selling cycle between “user to user”.
Improvement
In the world of the internet, user experiences have become increasingly important.
However, where there is profit to be made, scams tend to proliferate.
The improvement will focus on enhancing the function to help users feel safer.
By adding an optional feature, users will be able to determine the type of user they are
interacting with, enabling them to make an informed decision on whether to initiate a conversation.
Name-based rationing system
Users been approval as a real account
Best Seller award
An Award to praise active user
Appointment and tacking system
Help user to user’s on appointment experience
user research
Carousell is an app that is experiencing growth rather than decline.
The primary purpose of the platform is to facilitate interaction between users.
In order to enhance users' experience, the project has conducted research
utilizing methods such as Competitive Analysis, user comments, and usability testing.
Competitive Analysis
The table below presents a comparison of the functions between different platforms.
Carousell is a versatile app that offers a wide range of optional choices,
allowing users to experience greater satisfaction.
Usability Testing
objective:
wheather the user can able to access the Best seller award/named based ration system
Interviewers background:
CindyHave been a seller and buyer
Task 1
Can you try to unlock the Best seller award
At first step Cindy went to the personal information page, then she found wasn’t the right page. she then try on the listing , reviews , about. Then, the review page she found the button unlock best seller review selection.
Tack 2
Can u try to unlock the named based ration system
As Cindy had did the last task she had explored the app, the second task she found where to unlock the Name-based rationing system instantly.
To conclude, the best seller award users shown its harder to find it when the click in to reviews,
but the Name-based rationing system is more obvious for users to click in.
Information Architecture
The user flow of the name-based rationing system involves several steps.
1. users are required to select the red tick, indicating that they want to provide
additional personal information compared to their previous enrollment.
2.selecting the red tick, they need to submit the requested information.
3.Once the information is submitted, users are required to wait for a period of 2-4 working days.
4. During this time, the system will review the submitted information for approval.
If the system approves the information, it will automatically be displayed in the user's profile.
Key Features
Link to Figma Mck upName-based rationing System
User Flow
The user flow of the name-based rationing system involves several steps.
1. users are required to select the red tick, indicating that they want to provide
additional personal information compared to their previous enrollment.
2.selecting the red tick, they need to submit the requested information.
3.Once the information is submitted, users are required to wait for a period of 2-4 working days.
4. During this time, the system will review the submitted information for approval.
If the system approves the information, it will automatically be displayed in the user's profile.
Best Seller Reward
User Flow
The user flow, whether for buyers or sellers, begins with accessing the user's profile.
Within the user's profile, there is a section dedicated to user reviews.
Within this section, users have the opportunity to unlock the "Best Seller" reward.
However, it's important to note that if users do not have a sufficient number of
positive reviews, they will not be able to unlock this reward.
Appoiment and Tracking System
User Flow
Face to Face Appoiment
The user flow involves users interacting face-to-face.
After one user makes an offer to another user, if the offer is accepted, a reminder will be provided to the user to
choose whether to set up an appointment reminder
or send it as an email. Once the decision is made,
the user can add it to their own calendar or set it up as a system reminder.
Tracking System
The user flow in the tracking system involves one user sending
a product to another user. Both users have the ability to make
offers, and if an offer is accepted, they proceed to add the necessary details for delivery.
